Unilever’s Dove Men+Care brand has commissioned a new study to support its latest campaign, #RealLifeTested – see the video below.

The timely news about the survey and new campaign comes when Neilsen has just announced that Dove Men+Care Hair is the fastest growing brand in the Daily Hair Care category – surpassing even women’s brands. (Link to News story)

The survey, Dove Men+Care Hair Fall Study, includes input from hundreds of U.S. dermatologists that specialize in men’s hair care – and found that there is a direct correlation between everyday physical/environmental stressors and air fall in men.

Here are the study’s top findings:

• U.S. dermatologists agree that specific physical and environmental factors lead to hair fall.


• 92% of dermatologists agree that physical stress on hair or environmental factors can contribute to hair fall in men.


• The leading physical stressors that contribute to hair fall in men are aggressive grooming or combing (75%), heat styling tools (66%), over-styling (60%) and pulling (57%)


• The leading environmental factors that contribute to hair fall in men are Ultraviolet (UV) rays (49%) and Chlorine (47%).

Most Men Are Unaware, Dove Says

Unilever is promoting its new campaign using the hashtag, #RealLifeTested – in an effort to help spread the information about the study’s findings, which revealed that most men don’t know about the factors that contribute to hair loss.

The survey also revealed:

• 90% of dermatologists agree that men today aren’t aware of how certain everyday activities can contribute to hair fall.


• 78% of dermatologists agree that by choosing the right shampoo, men can help ensure that their hair is strong enough to hold up to their active lifestyles.

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Slideshow: Men’s Hair Care Packaging